Most Colleges and Universities Have a Campus Activity Board That

question 171

Multiple Choice

Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.When some of the entertainers visit campuses,they give free T-shirts to people who came to see them perform.What are these T-shirts examples of?

• A) premiums
• B) loyalty reminders
• C) informative advertising
• D) trade promotions

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Definitions:

Energy

The capacity to do work or produce change, existing in various forms such as kinetic, potential, thermal, and others.

Electromagnetic Spectrum

The range of all types of electromagnetic radiation, from gamma rays to radio waves, including visible light.

Gamma Rays

High-frequency electromagnetic waves emitted by atomic nuclei during radioactive decay, possessing high energy capable of penetrating most materials.

Electromagnetic Radiation

A form of energy that is all around us and takes various forms, such as radio waves, microwaves, X-rays, and gamma rays, all traveling at the speed of light.