What Is One of the Best Methods for Creating and Rewarding

question 85

Multiple Choice

What is one of the best methods for creating and rewarding brand loyalty among consumers who might otherwise switch to competing brands?

• A) a sweepstakes
• B) a directed coupon mailing
• C) a sampling program
• D) a loyalty marketing program

---

Definitions:

Sales Contract

A legal agreement between a buyer and a seller detailing the terms and conditions of a sale of goods or services.

Equitable Exchange

A transaction in which goods, services, or assets are traded based on fairness and balance in value.

Irrevocable Oral Promise

A spoken commitment that cannot be canceled or revoked, legally binding under specific circumstances.

Legally Binding

Referring to an agreement or contract that is enforceable by law, obligating the parties involved to fulfill their respective parts of the agreement.