How Does Personal Selling Differ from Other Forms of Promotion

question 79

Multiple Choice

How does personal selling differ from other forms of promotion?

• A) It is considerably less effective for obtaining sales and gaining a satisfied customer.
• B) Its costs can be less easily controlled.
• C) It is best able to handle customer objections as they arise.
• D) It does have to deal with unqualified customers.

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Definitions:

Specialization and Trade

An economic concept where individuals or entities focus on the production of specific goods or services to trade for other goods or services, enhancing efficiency and productivity.

Efficient Scale

The level of production at which a firm achieves the lowest long-run average cost, with all inputs utilized most effectively.

Surplus

A situation where the quantity supplied of a good or service exceeds the quantity demanded at the current price, often leading to a decrease in prices.

Balance of Trade

The difference in value between a country's imports and exports over a certain period.