How Does Personal Selling Differ from Other Forms of Promotion

question 130

Multiple Choice

How does personal selling differ from other forms of promotion?

• A) It wastes more sales resources than any other promotion.
• B) It is not as effective at satisfying customers.
• C) It can use a message customized to the immediate needs of the customers.
• D) It is best for selling simple,low-involvement products.

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Definitions:

Airport Exchange Kiosk

An airport exchange kiosk is a physical location within an airport where travelers can exchange their home currency for that of their destination country.

Currency P

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Exchange Rate

The exchange rate of one currency in terms of another.

Units

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