Digital Cookware Has Developed a New Kind of Skillet That

question 30

Multiple Choice

Digital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs.The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached.With the aid of an accompanying cookbook,the skillet will take much of the guesswork out of cooking.Digital Cookware is a small company,and it has invested considerable money in developing this new technology,which it eventually hopes to use in an entire line of pots and pans.It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows.It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line.Digital Cookware is considering some kind of sales promotion.
-Refer to Digital Cookware.Why would coupons probably be an unsuitable sales promotion for this company?

• A) Customers make too-frequent use of coupons.
• B) Coupons cannot support any on-line sales of the new product,which might be used to increase sales volume.
• C) Coupons are typically used for repeat purchases by actual customers.
• D) Coupons are ineffective at encouraging trial purchases.

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Definitions:

Midbrain

A part of the brainstem that plays an important role in vision, hearing, motor control, sleep/wake, arousal, and temperature regulation.

Medulla

The inner region of an organ or tissue, notably in the adrenal glands and kidneys, involved in various regulatory processes.

Infundibulum

A funnel-shaped structure, specifically in anatomy can refer to the connection between the hypothalamus and the pituitary gland or the passage in the ovary through which the egg travels.

Corpus Callosum

A thick band of nerve fibers that divides the cerebral cortex lobes into left and right hemispheres, facilitating communication between the two sides of the brain.