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Most Colleges and Universities Have a Campus Activity Board That

question 54

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Most colleges and universities have a campus activity board that brings entertainers and special events to campuses.To locate and hire these entertainers,many campuses send their student activity board members to one of the seven regional or the national NACA (National Association of Campus Activities) conventions.More than 100 entertainers,talent agencies,and companies that provide promotional services exhibit their products at these convention in an area similar to a trade show.(Conference attendees call this the Marketplace. ) Approximately 20 entertainers are selected to present a short program (called a showcase) in which they get to demonstrate what they would do if hired to perform on campus.Many other entertainers have videos and CDs,which they hand out to student attendees.Only one or two members of any student group can actually set up a contractual agreement with an entertainer or his or her agency.Other student attendees provide input as to which entertainers best match the demographics of their institutions.
-Refer to College Entertainers.Talent agents are typically paid 10 to 15 percent of the fees earned by the entertainers they represent.If the entertainer does not perform,the agents receive no money.For this amount of money,agents promote the entertainers,locate performing venues,engage in negotiation,and provide other similar services.This is the only money they earn from this relationship.What are talent agents typically paid?

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