Point-Of-Purchase Promotions Are Seldom Used as a Sales Promotion Tool

question 83

True/False

Point-of-purchase promotions are seldom used as a sales promotion tool because most purchase decisions are made before consumers ever enter a store.

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Definitions:

Control Group

In experimental research, a group of subjects that does not receive the experimental treatment and is used as a benchmark to measure how the other tested subjects do.

Placebo

An inert or innocuous substance given to a patient instead of genuine medication, used in studies to evaluate the efficacy of treatments.

Confederate

An individual who is part of an experiment but pretends to be a participant and is aware of the study's aims.

Experimental

Pertaining to a methodological approach that involves manipulating one variable to determine if changes in one variable cause changes in another variable.