You Are the Sales Promotion Manager for Vita-Balls,a New Children's

question 79

Essay

You are the sales promotion manager for Vita-Balls,a new children's vitamin that is designed to be chewed like gum.Your company uses a pull strategy,and you are responsible for recommending sales promotion tools to accomplish this strategy.Describe three specific sales promotion activities you would recommend for Vita-Balls.

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Definitions:

Thermal Cycloaddition

A chemical process where two or more molecules join together in a reaction that involves the redistribution of electrons and is facilitated by heat.

Allyl Anion

A negatively charged species derived from an allyl group, featuring a conjugated system of electrons across three carbon atoms.

Ethylene

A colorless flammable gas with the formula C2H4, used as a hormone in plants and an important industrial organic chemical in the production of polymers.

HOMO

An acronym for Highest Occupied Molecular Orbital, representing the highest energy molecular orbital containing electrons.