What Does the Advertising Response Function Help Marketers Do

question 51

Multiple Choice

What does the advertising response function help marketers do?

• A) use their advertising budgets wisely
• B) determine the reach and frequency of specific media
• C) create ads that will be noticed by consumers each time the ad runs
• D) select an executional appeal appropriate to the product being advertised

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Definitions:

Gallery

A collection or interface within software that provides users with a selection of templates, images, effects, or other items to choose from.

Menu

An interface element that displays a list of options or commands available to the user in software applications.

Status Bar

A portion of the graphical interface at the bottom of a window that displays information about the current state of the application or document being viewed.

Scroll Bar

A graphical control element used to scroll the contents of a window or a frame horizontally or vertically.