The Ads for Advantage Flea and Tick Control Show Well-Loved

question 23

Multiple Choice

The ads for Advantage flea and tick control show well-loved pets miserably scratching.With one application of Advantage,the pets are happy and doing what they do best-providing pleasure for their owners.What type of executional style do these ads use?

• A) scientific
• B) mood or image
• C) demonstration
• D) lifestyle

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Definitions:

Collectivists

describes individuals or cultures that prioritize the group over individual interests, emphasizing community, cooperation, and interdependence.

Anal Fixation

A stage in Freudian psychoanalytic theory where an individual fails to progress beyond the anal stage of psychosexual development, leading to personality traits such as obsessiveness or stinginess.

Anal Expulsive

A term from Freudian psychoanalysis referring to a personality type that emerges from an unorganized and lenient approach to toilet training, often resulting in a messy, careless, or defiant character.

Oedipus Complex

A conflict of the phallic stage in which the boy wishes to possess his mother sexually and perceives his father as a rival in love.