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In an advertisement for Planters peanuts and trail mix,a peanut wearing a monocle and a top hat and called Mr.Peanut represents the product quality.Mr.Peanut appears in all advertisements for Planters.This is an example of how a company can use what type of executional style?
Use It or Lose It
A principle suggesting that failing to use certain skills or abilities can lead to their deterioration over time.
Replacement Theory
A hypothesis or theory suggesting that one entity, idea, or system takes the place of another due to various factors such as evolution, innovation, or cultural shifts.
Cue-dependent Forgetting
A theory suggesting that forgetting occurs when the cues present at the time of encoding information are not present at the time of recall.
Autobiographical Memory
A type of memory system consisting of episodes recollected from an individual's life, based on a combination of episodic (personal experiences and specific objects, people, and events experienced at particular time and place) and semantic (general knowledge and facts about the world) memory.
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