Which of the Following Measures the Number of Different Target

question 60

Multiple Choice

Which of the following measures the number of different target consumers who are exposed to a commercial at least once?

• A) cost per contact
• B) reach
• C) noise level
• D) frequency

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Definitions:

Erect

A posture or position that is upright and vertical, or the state of being physically rigid due to the engorgement of blood vessels.

Maxilla

A pair of bones forming the upper jaw, central portion of the facial skeleton, and part of the roof of the mouth, holding the upper teeth.

Cranium

The skull, especially the part enclosing the brain.

Pectoral Girdle

Site of attachment of the upper limb to the trunk; consists of the scapula and the clavicle; also called shoulder girdle.