When Sara Lee Developed Crustless Bread,it Probably Planned to Rely

question 109

Multiple Choice

When Sara Lee developed crustless bread,it probably planned to rely on which of the following to gain exposure for the bread and to explain how the convenience of the product justifies its higher price.(Sara Lee could not have done this if the product had not been new and innovative. )

• A) personal selling
• B) sales promotion
• C) publicity
• D) advertising