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Joe Average Is "A-OK" with the Slate Mountain Ski Resort

question 29

Multiple Choice

Joe Average is "A-OK" with the Slate Mountain ski resort.Rather than try to keep up with big-budget competitors like Banff and Lake Louise,the southeastern B.C.resort has poured its meager marketing budget into a no-frills advertising approach to lure "real people" to its slopes.The advertising campaign has the catchy slogan,"You Don't Have to Be Cool to Ski Slate." "Movie Star," the title of a full-page colour ad,features a Polaroid photo of a smiling,overweight,slightly geeky man in a neon orange ski suit.His skis aren't new,his hat doesn't match his outfit,and he is wearing goggles.This ad's copy says "We are Slate,not Whistler.And this is John Taber-not someone the tabloids would follow to the slopes.You don't need to be a celebrity to be treated like a star at Slate Mountain." This year,public relations activities included passing out to news media plastic pocket protectors containing pens,a used pencil,and a comb bearing the message: "Slate Mountain-No.1 in Grooming."
-Refer to Slate Mountain.The "Movie Star" ad discussed above is an example of which executional style?

Definitions:

Volcanic Material

The natural products ejected by a volcano, including lava, ash, volcanic rocks, and gases.

Landslides

The movement of rock, earth, or debris down a slope due to gravity, which can be triggered by factors like rainfall, earthquakes, or human activity.

Tsunami

A series of ocean waves with very long wavelengths caused by large-scale disturbances such as earthquakes under the sea.

Liquefaction

Loss of cohesion when grains in water-saturated soil or sediment lose grain-to-grain contact, as when shaken during an earthquake.