Because the Ads Imply That the Kraft Crackers Are Superior

question 168

Multiple Choice

Because the ads imply that the Kraft crackers are superior to the Sunshine brand cheese crackers,what are ads showing consumers preferring Kraft Cheese Nips to Sunshine Cheezits?

• A) comparative advertising
• B) cooperative advertising
• C) advocacy advertising
• D) differential advertising

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Definitions:

Merchandise

Goods or products that are bought, sold, or traded in the course of business operations.

Payment

The transfer of money or goods from one party to another in exchange for goods, services, or to fulfill a contractual obligation.

Discount

denotes a reduction in the price of goods or services typically offered for promotional reasons or to certain groups of customers.

Supplier

An individual or company that provides goods or services to another entity under terms specified in a contract.