The Ads for Advantage Flea and Tick Control Show Well-Loved

question 23

Multiple Choice

The ads for Advantage flea and tick control show well-loved pets miserably scratching.With one application of Advantage,the pets are happy and doing what they do best-providing pleasure for their owners.What type of executional style do these ads use?

• A) scientific
• B) mood or image
• C) demonstration
• D) lifestyle

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Definitions:

Image Problems

Difficulties or issues related to the perception and reputation of an entity, which can affect public opinion and stakeholder trust negatively.

Overcome Barriers

Strategies or actions taken to address and move past obstacles or hindrances.

New Product Adoption

The process through which consumers become aware of, evaluate, and decide to purchase and use a new product.

Money-Back Guarantees

Promises made to customers that they can receive a refund if the product they purchase does not meet certain criteria or expectations.