Java Jacket Is a Company That Designs and Prints Ads

question 176

Multiple Choice

Java Jacket is a company that designs and prints ads on the paper sleeves that go around hot coffee cups sold in coffee shops.To find clients to advertise on the sleeves,the company sent a representative to companies such as Warner Brothers,eBay.com,and The Wall Street Journal to tell them how their ads on sleeves would give them inexpensive exposure to a large number of potential customers.How can Java Jacket's activities best be described?

• A) as mass communication
• B) as personal selling
• C) as public relations
• D) as implicit communication

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Definitions:

Data Collection

The process of gathering and measuring information from a variety of sources to get a complete and accurate picture of an area of interest.

Patient's Database

A comprehensive collection of a patient's health information, including medical history, treatments, and tests.

Physical Examination

A comprehensive assessment of a patient's body by a healthcare provider to check for signs of illness or injury.

Evidence-Based Nursing

A method of providing nursing care using the best available research evidence, clinician expertise, and patient preferences.