Which of the Following Is LEAST Likely to Be a Factor

question 54

Multiple Choice

Which of the following is LEAST likely to be a factor that would determine the nature of the promotional mix?

• A) funds available for promotion
• B) size of the company
• C) stage in the product life cycle
• D) target market characteristics

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Definitions:

Mistake

An action or judgment that is misguided or wrong.

McClelland's Learned Need

A theory suggesting that people's needs for achievement, power, and affiliation are acquired over time based on their life experiences.

Motivation Model

Theoretical frameworks that aim to explain the drive behind individuals' actions, desires, and needs.

Deficiency Needs

In Maslow's hierarchy of needs, these are the basic requirements for physical and psychological well-being that individuals are motivated to fulfill before achieving higher level growth needs.