The Various Survivor Shows Have Been Promoted Through Personal Appearances

question 158

Multiple Choice

The various Survivor shows have been promoted through personal appearances by show participants,websites,merchandise with the Survivor logo as well as print and broadcast advertising.To ensure that all of the promotional messages are coordinated,CBS (the network on which the show is broadcast) should use which of the following?

• A) the AIDA concept
• B) the integrated marketing communications approach
• C) the integrated communications management approach
• D) the interpersonal and mass communications approach

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Definitions:

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Bipolar Disorder

A mental health condition characterized by extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Biomedical

Relating to both biology and medicine, particularly in the context of research, diagnostics, and treatment of diseases.

Wheelchair

A chair mounted on wheels designed for the use of a person who is unable to walk due to illness, injury, or disability.