Greg Martin Has Developed His Own Line of Children's Books

question 59

Multiple Choice

Greg Martin has developed his own line of children's books.The books are written for children ages 3 to 6,and are produced using cotton fibre as pages,rendering them "nearly" indestructible.This unique feature makes Martin's books superior to the competition.His products are called RugRatReaders.Martin has decided to advertise the books to his target market (women with children ages 3 to 6) via radio.He does not have a formal advertising budget,but he will spend whatever money he has in the bank after producing the books each month.His message will focus on the product and its unique features.Martin has been having problems getting retailers to stock his new product.It is Martin's hope that consumers will go to their local book stores and ask for the RugRatReaders.
-Refer to RugRatReaders.According to the AIDA model,what is the first step Martin must achieve with his target market?

• A) attention
• B) attitude
• C) action
• D) activate

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Definitions:

Sign

An object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.

Sensory Qualities

Characteristics of objects detected and interpreted by the senses, including taste, smell, sound, touch, and sight.

Motivational Changes

Alterations in the direction, intensity, or persistence of an individual's motivation over time.

Physiological Changes

encompass the alterations in the body's internal conditions in response to environmental factors, developmental stages, or health status, affecting various biological systems and functions.