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The First Wawa Store Opened in 1964

question 33

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The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 550 units in Ontario,New Brunswick,Manitoba,Saskatchewan,and Alberta.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things like coffee and sandwiches.Stores have an eight-head cappuccino machine where customers can mix and match whatever flavors they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.In terms of types of retail operations,how could Wawa stores be categorized?

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Definitions:

Optimal Level

The most favorable or advantageous point, level, or condition in a process or activity, often involving the maximization of efficiency or profit.

Market Demand

This refers to the total demand for a product or service by all consumers in a particular market.

Competitive Firm

A company that operates in a market where it must compete with other firms for customers, characterized by the inability to control market prices.

Higher Profits

Increased earnings resulting from a rise in revenue, a decrease in costs, or both.

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