The First Wawa Store Opened in 1964

question 115

Multiple Choice

The first Wawa store opened in 1964.Today the company has 15,000 employees and owns and operates more than 550 units in Ontario,New Brunswick,Manitoba,Saskatchewan,and Alberta.The chain's sales topped $2 billion in 2002.Wawa began as a store for distributing Wawa dairy products.Since then it has gotten into the gasoline business to increase store traffic,but its primary draw is hot meals and cold sandwiches in a quick-service restaurant format that mimics a shopping mall food court.Personalization is a fundamental part of the store concept and is built into things like coffee and sandwiches.Stores have an eight-head cappuccino machine where customers can mix and match whatever flavors they want and add steamed milk or cream,all for the same price as a regular cup of coffee.In addition to being restaurants,Wawa stores also do a big business in a limited line of high-turnover convenience products and can accurately be described as mini-supermarkets.
-Refer to Wawa.What would the decision to allow customers to create their own coffee drinks be part of?

• A) Wawa's retailing mix
• B) Wawa's customer mix
• C) Wawa's promotion strategy
• D) Wawa's presentation effects

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Definitions:

Officers

Officers are individuals appointed or elected to manage and oversee the operations and strategic direction of an organization, typically within a corporate or governmental context.

Corporation

An organized entity recognized by law as a separate legal entity from its owners, with its rights and liabilities.

Legal Entity

An organization or structure that has legal rights and obligations, including the ability to enter into contracts, sue, and be sued.

Issuing Stock

The process by which a company distributes shares to investors, thereby raising capital in exchange for ownership interests in the company.