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After Defining and Selecting a Target Market,retailers Must Develop the Six

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Essay

After defining and selecting a target market,retailers must develop the six Ps of the retailing mix to successfully meet the needs of the chosen target market.What are the six Ps of the retailing mix?


Definitions:

Preparedness

The state of being ready and well-prepared for a particular task or event.

Effectiveness

The degree to which objectives are achieved and desired results are met efficiently.

Conflicts

Disagreements or disputes between parties that can arise from differences in interests, beliefs, or perceptions.

Strategies

Plans of action designed to achieve a long-term or overall aim by navigating challenges and utilizing resources effectively.

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