The Most Restrictive Form of Market Coverage Entails Establishing Only

question 153

Multiple Choice

The most restrictive form of market coverage entails establishing only one or a few dealers within a given geographic area.Because buyers need to be willing to search or travel to acquire the product,this form of distribution is limited to consumer specialty goods,a few shopping goods,and major industrial equipment.What is this type of distribution?

• A) selective
• B) intensive
• C) exclusive
• D) premium

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Definitions:

Contest

A competition where individuals or groups participate to win a prize or recognition by meeting or surpassing a specific challenge.

In-Store Displays

Promotional fixtures or arrangements in retail environments designed to attract customer attention and encourage purchases.

Checkout Counter

A designated area in a retail store where customers pay for their goods.

Store Entrance

The main access point for customers to enter a retail establishment, often designed to attract attention and encourage entry.