DeBeers Sells Most of the Diamonds It Produces to Industry

question 49

Multiple Choice

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,what would DeBeers be considered?

• A) a channel leader
• B) a channel member
• C) a power broker
• D) a channel authority

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Definitions:

Biofeedback

A technique that teaches individuals to improve their health by controlling bodily processes that normally happen involuntarily, such as heart rate or blood pressure.

Blood Pressure

The force exerted by circulating blood on the walls of blood vessels, typically measured as systolic (pressure during heartbeat) and diastolic (pressure between beats) values.

Conditioning

The process of training or accustoming a person or animal to behave in a certain way or to accept certain circumstances.

Neurofeedback

A type of biofeedback that uses real-time displays of brain activity, typically through EEG, to teach self-regulation of brain functions.