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A Marketing Channel Is a Business Structure Composed of Interdependent

question 8

True/False

A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer.Its purpose is to move products to their final consumption destination.


Definitions:

Place Utility

The value added to products by having them available at a location where they are needed or wanted.

Exchange

A platform or process where goods, services, or securities are traded between two parties.

Wisconsin

A U.S. state located in the north-central United States, in the Midwest and Great Lakes regions, known for its dairy production and manufacturing industries.

Sporting Goods

Products and equipment designed for use in physical activities and sports.

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