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How Has the Use of Supply Channel Management Resulted in a Radical

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Essay

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?


Definitions:

Rhetoric

The art or skill of effective communication and persuasion through the use of language.

Persuasive Process

A method of communication aimed at influencing the attitudes, beliefs, or behaviors of others.

Attitude Inoculation

A technique used to make people resistant to attempts to change their attitudes by first exposing them to small arguments against their position.

Resisting Persuasion

Resisting Persuasion involves strategies and techniques used to counteract attempts at influencing one's attitudes, beliefs, or actions.

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