Building Value-Added Services into the Delivery System That Are Not

question 141

Multiple Choice

Building value-added services into the delivery system that are not readily available from other firms defines relationship marketing based on the creation of which of the following?

• A) social bonds
• B) financial bonds
• C) personal communication channels
• D) structural bonds

Recognize the significance of feedback in communication competence.

Understand barriers to effective communication and ways to overcome them.

Master the structure of organizational information flow and feedback mechanisms.

Understand common barriers to effective communication.

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Definitions:

Variable Costing

A costing approach where only the variable costs involved in production—such as raw materials, direct labor, and variable manufacturing expenses—are included in the cost of goods sold, leaving out fixed manufacturing overheads.

Contribution Margin

The amount by which the sales of a product exceed its variable costs, representing the portion of sales revenue that contributes to covering fixed costs and generating profit.

Unit Product Cost

The total cost (direct materials, direct labor, and overhead) to produce one unit of a product.

Absorption Costing

An accounting method that includes all manufacturing costs (direct material, direct labor, and both variable and fixed manufacturing overhead) in the cost of a product.