Promotion Strategies for Dealing with the Unique Features of Services

question 28

Multiple Choice

Promotion strategies for dealing with the unique features of services include all of the following EXCEPT which one?

• A) creating strong organizational images
• B) using personal sources of information
• C) satisfying patronage-oriented objectives
• D) stressing tangible cues

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Definitions:

North American Industry Classification System

A standardized system used by Canada, Mexico, and the United States to classify businesses and industries for the purpose of collecting, analyzing, and publishing statistical data.

Component Percentages

A financial analysis tool that expresses each line item on a financial statement as a percentage of a base figure, allowing for comparability.

Time-Series Analysis

A statistical method that analyzes a sequence of data points, typically measured at successive times, to forecast future trends.

Product Differentiation

A marketing strategy where a company attempts to make its product appear unique from competitors' offerings in the eyes of consumers.