What Are the Three Categories of Pricing Objectives for Services

question 92

Multiple Choice

What are the three categories of pricing objectives for services?

• A) equity-,cost-,and revenue-oriented
• B) sales-,quality-,and location-oriented
• C) revenue-,operations-,and patronage-oriented
• D) turnover-,volume-,and capacity-oriented

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Definitions:

Trading Blocs

Regional groups of countries that have agreed to reduce trade barriers among themselves, such as tariffs and import quotas, to encourage trade and economic cooperation.

Liability of Foreignness

The inherent disadvantages that foreign firms experience in host countries due to their non-native status.

Licensing Agreements

Contracts in which one party (the licensor) permits another party (the licensee) to use rights to intellectual property, technology, or product lines.

Intellectual Property

Legal rights that result from intellectual activity in industrial, scientific, literary, and artistic fields, granting the creator exclusive rights to their work.