Building Value-Added Services into the Delivery System That Are Not

question 141

Multiple Choice

Building value-added services into the delivery system that are not readily available from other firms defines relationship marketing based on the creation of which of the following?

• A) social bonds
• B) financial bonds
• C) personal communication channels
• D) structural bonds

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Definitions:

Levorotatory

Describing a substance that rotates the plane of polarized light to the left or counterclockwise.

Racemic Mixture

A mixture containing equal amounts of left- and right-handed enantiomers of a chiral molecule, making it optically inactive.

Enantiomer

One of a pair of molecules that are mirror images of each other and cannot be superimposed, often possessing different biological activities.

Polarimetry Tube

A laboratory device used to measure the rotation of polarized light as it passes through optically active substances.