If a Benefit Is Indirect to the Customer,the Marketer May

question 118

Multiple Choice

If a benefit is indirect to the customer,the marketer may find a challenge in promoting a product with which of the following?

• A) little personalization
• B) little benefit strength
• C) little benefit complexity
• D) little feature charisma

---

Definitions:

Boilerplate Provisions

Standardized legal language used in contracts, agreements, and legal documents that is typically not negotiated.

Exculpatory Clauses

Exculpatory clauses are contractual provisions that relieve one party from liability for harm caused during the execution of the contract, often under specific conditions.

Regulatory License

An official permission or authorization granted by a governing body that allows an individual or company to conduct certain types of business.

Revenue License

A revenue license is an official permission or document that allows an individual or business to conduct certain activities, typically involving the sale of goods or services, where the license serves as a source of revenue for the issuing authority.