In an Industry Where Guests Are Tired of Cookie-Cutter Hotels,some

question 82

Multiple Choice

In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service-oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
-Refer to Boutique Hotels.Which type of processing occurs most often at a hotel that wants to provide personalized service?

• A) people processing
• B) possession processing
• C) information processing
• D) equipment processing

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Definitions:

Media

Channels or systems of communication used to distribute content to a wide audience, including television, radio, newspapers, and the internet.

Monopoly

A situation in which there is only one individual or organization, without competitors, providing a particular good or service.

Bypassing

The act of avoiding or circumventing an obstacle or barrier, often used in the context of communication to describe misunderstandings that arise from the use of vague or ambiguous language.

Traditional Media

Forms of mass communication existing before the advent of digital media, including newspapers, magazines, radio, and television.