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In an Industry Where Guests Are Tired of Cookie-Cutter Hotels,some

question 54

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In an industry where guests are tired of cookie-cutter hotels,some consumers are looking for personalized service,which can be found in boutique hotels.Boutique hotels cater to their guests' sense of their personal image as being discriminating,more sophisticated,and more hip.Frequently,these guests don't want to be where the crowds are.This is a small but growing market niche.There are no generally recognized rules for boutique hotels,but they tend to be small and service-oriented,with high-style decor,and top-notch restaurants.Employees are called cast members.Amenities include cordless phones,CD players,Aveda brand bath and hair products,and down comforters and pillows.
-Refer to Boutique Hotels.Boutique hotels not only call their employees cast members,but also compete for their talent,provide them with all the training needed,stress teamwork,and give employees freedom to make decisions.In order to provide the level of service guests require,boutique hotels need to engage in what type of marketing?


Definitions:

Witnesses Recall

The ability of witnesses to remember and recount details of events, often used in the context of legal proceedings and psychology.

Memory Reconstruction

The process by which memories are not played back exactly as they were encoded but are reconstructed based on existing knowledge, expectations, and other memories.

Bartlett's Research

Frederick Bartlett's studies focused on memory and cognition, demonstrating that memory is reconstructive and influenced by personal biases.

Construct Memories

The process of forming new memories by integrating sensory information with existing knowledge and concepts.

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