Services Have Four Unique Characteristics That Distinguish Them from Goods

question 109

Essay

Services have four unique characteristics that distinguish them from goods: intangibility,inseparability,heterogeneity,and perishability.These characteristics can make the marketing of services more difficult.What special strategies should marketers adopt for services to address each of the four characteristics?

---

Definitions:

Genetic Information

The hereditary material of an organism, stored in DNA or RNA, that determines the organism's development and functioning.

Bacteria

One of the two prokaryotic domains of life. Domain Bacteria includes organisms such as Escherichia coli and other familiar microbes.

Archaea

One of the two prokaryotic domains of life. Archaea superficially resemble bacteria, but they are distinguished by a number of unique biochemical features.

Genetic Polymorphism

The simultaneous occurrence of two or more discrete phenotypes within a population. In the simplest case, each phenotype results from a different allele or combination of alleles of a single gene. In more complex cases, the phenotypes result from complex interactions between many different genes and the environment.