There Are Four Promotional Strategies for Dealing with the Unique

question 98

Essay

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using Air Canada (or another air carrier you are familiar with)as your example service.

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Definitions:

Group Counseling

A therapeutic process where multiple individuals share and explore their issues in a group setting under the guidance of a counselor.

Small Business Owners

Individuals who own and operate a business that is typically smaller in scale compared to larger companies and corporations.

Economy

A system involving the production, distribution, and consumption of goods and services within a society or geographical area.

Government Intervention

Involvement by the government in the market to influence the allocation of resources and distribution of goods.