What Is the Main Goal of the Global Product Development

question 129

Multiple Choice

What is the main goal of the global product development process?

• A) to expand the number of different new product offerings so that individual country needs are more likely to be met
• B) to develop every product for potential worldwide distribution and adaptation to other countries
• C) to come up with a single standard product or product line suitable for all global markets
• D) to repeat the steps in the process with marketing teams in each and every foreign country targeted

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Definitions:

Community Property

A form of ownership between spouses in which property acquired during marriage is owned equally by both parties.

Acquired During Marriage

Assets or properties obtained by a couple during their marriage, potentially subject to division upon divorce.

Fixture

An item of personal property that becomes real property when attached in a permanent manner to real estate.

Ceiling Fan

An electrically powered mechanical fan mounted to the ceiling of a room, used to circulate air and often contribute to cooling.