The Process by Which the Executives at a Large Company

question 112

Multiple Choice

The process by which the executives at a large company learned about a company called 25^th Hour that provides personal assistants who will run errands for $17 per hour is an example of which of the following?

• A) a product dissemination
• B) a diffusion
• C) marketing communications
• D) an innovative dispersal

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Definitions:

Morale

The confidence, enthusiasm, and discipline of a person or group at a particular time.

Contingency Theory

A leadership theory that suggests the effectiveness of a leader's style is contingent on the context and task at hand.

Situation Favorability

The degree to which circumstances or conditions are beneficial or advantageous for a specific purpose or action.

Position Power

The authority and influence a person holds in an organization by virtue of the position they occupy.