A Company Finds Out That Members of Its Target Market

question 79

Multiple Choice

A company finds out that members of its target market are likely to collect more information and evaluate more brands than early adopters.These people are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely in which group?

• A) laggards
• B) early minority
• C) late majority
• D) early majority

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Definitions:

Y-variable

In statistical modeling and experiments, the dependent variable that is influenced or predicted by another variable (X-variable), used to measure outcomes or results.

Opposite Directions

A term indicating movements or trends that are diametrically contrary to each other in a physical or metaphorical sense.

Upward Sloping

A term often used to describe a line on a graph that shows an increase in a variable as another variable increases, indicative of a direct relationship.

Positively Related

A term describing the relationship between two variables where they move in the same direction; when one increases, the other also increases, and vice versa.