You Are a Product Manager for a Manufacturer of Detergent

question 169

Multiple Choice

You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,what should you do?

• A) Promote detergent heavily to dealers and customers.
• B) Use promotion to increase primary demand for detergent.
• C) Raise the price of the detergent because customers are not price sensitive in this stage.
• D) Abandon peripheral target markets for detergent.

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Definitions:

Group Therapy

A form of psychotherapy that involves one or more therapists working with several individuals at the same time.

Simultaneous Treatment

Refers to the approach of addressing multiple issues or conditions at the same time within a single treatment plan.

Client-Centered Therapy

A psychotherapeutic approach developed by Carl Rogers focusing on the client's perspective and fostering a therapeutic environment of empathy, acceptance, and genuineness.

Insurance Fraud

The act of deliberately deceiving or misrepresenting information to an insurance company for financial gain.