After Years of Development and Testing,Jabra Corporation Unveiled the Jabra

question 105

Multiple Choice

After years of development and testing,Jabra Corporation unveiled the Jabra 1000 ear-bud phone.The entire device fits in your ear.Jabra's transmitter picks up your voice by amplifying sound vibrations in your bones.Therefore,there's no microphone boom to jut out in front of your face.Because the bone vibrations must be amplified,a special chip in the part of the system that connects to the base of your phone uses noise-cancellation technology to screen out background sounds.This anti-noise chip generates a mirror image of outside noises,and the colliding sound waves erase each other.The main electronics package-about the size of a deck of cards-also monitors the quality of the phone line and automatically raises the volume of voice transmissions when the connection is weak.This tech-talk isn't cheap: the ear-bud phone lists for $329.
-Refer to Jabra Corporation.The Jabra 1000 is similar to the ear-bud system in a Walkman,which may increase adoption rates.What may explain the rate of diffusion?

• A) the observability of the new product
• B) the compatibility of the new product
• C) the trialability of the new product
• D) the complexity of the new product

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Definitions:

Pareto Optimal

A scenario in resource distribution where enhancing the welfare of a single person would lead to a detriment to another person.

Utility Function

A mathematical representation that ranks an individual's preferences for various outcomes, reflecting the level of satisfaction or happiness that different bundles of goods and services provide to the individual.

Edgeworth Box

A diagram used in economics to show the distribution of resources and the potential for Pareto improvements within an exchange economy.

Behavioral Economists

Economists who study the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.