Canesta Has Developed a Virtual Keyboard Out of Light to Be

question 138

Multiple Choice

Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.In a meeting with Canesta corporate officials,you (a leading marketing consultant) are asked if the new virtual keyboard will be quickly accepted by the Canadian consumer.You tell them that this depends on many product characteristics-as a matter of fact,all of the following EXCEPT which one?

• A) the "buy Canadian" movement in Canada
• B) how much of a relative advantage it has over currently used keyboards
• C) how similar it is to existing keyboards in use and fulfilling needs
• D) its degree of trialability

---

Definitions:

Research Participants

Individuals who take part in scientific studies, providing data through their actions, responses, or biological samples for research purposes.

Experimental Group

In scientific research, the group of subjects who are exposed to the variable under study.

Ethnography

The systematic study and detailed description of peoples, cultures, and communities, typically based on the researcher's immersive observation and participation.

Participant Observation

A qualitative research method in social sciences where the researcher immerses themselves in the environment of their subjects.