Examlex
The development of a strawberry-flavoured cake mix by Duncan Hines would not be considered a new product since the company was already making cake mixes.It would simply be called a line extension.
Attitudes
A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor, reflecting how one feels about something.
Pretest
An initial test administered before the start of an experiment or intervention to determine baseline levels of participants' knowledge, abilities, or attitudes.
Nonequivalent Control Group Pretest-posttest Design
An experimental design where participants are not randomly assigned to groups and both groups are pre-tested and post-tested, allowing comparison despite the lack of random assignment.
Procedures of the Study
Descriptions of the specific methods and steps taken by researchers to collect, analyze, and report their findings.
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