What Links the New-Product Development Process with the Objectives of the Marketing

question 110

Multiple Choice

What links the new-product development process with the objectives of the marketing department,business unit,and corporation?

• A) a concept test
• B) a new-product strategy
• C) a product strategy bridge
• D) a product-review committee

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Definitions:

Operating Expenses

The costs associated with the day-to-day activities of running a business, not including the cost of goods sold.

Cost of Merchandise Sold

The direct costs attributable to goods sold by a company, including the purchase price of merchandise, freight, and handling charges, less any discounts received.

Retail Business

A business entity that sells goods or services directly to consumers.

Service Business

A business that provides intangible products or services to customers.