What Is the First Filter in the New-Product Development Process

question 92

Multiple Choice

What is the first filter in the new-product development process that serves to eliminate new product ideas that are inconsistent with the organization's new-product strategy or are obviously inappropriate for some other reason?

• A) business analysis
• B) applied diffusion
• C) idea screening
• D) test marketing

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Definitions:

Synapomorphy

A characteristic or trait that is shared by two or more taxonomic groups and is derived from their most recent common ancestor, indicating a phylogenetic relationship.

Molecular Phylogeny

The analysis of the molecular structure of DNA, RNA, or protein sequences to determine genetic relationships and evolutionary histories among different species.

Amino Acids

Organic compounds serving as the building blocks of proteins, crucial for life and involved in various metabolic processes.

Orthologs

Genes in different species that evolved from a common ancestral gene by speciation and retain the same function in the course of evolution.