Test Marketing May Result in a Serious Problem If a Firm's

question 77

True/False

Test marketing may result in a serious problem if a firm's competitors find out about the new product before it has been fully introduced.

---

Definitions:

Service Quality

The measure of how well a delivered service matches customer expectations, reflecting the discrepancy between perceived service and expected service.

Assurance

Confidence or guarantee in the quality or performance of a product, service, or outcome.

Service Quality

Pertains to the degree of excellence of a service as perceived by customers, often evaluated based on expectations vs. performance.

Communication Gap

A situation where a misunderstanding or lack of clarity occurs due to differences in communication styles, language barriers, or misinterpretation of messages.