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What Three Ways Can Test Marketing Cause Problems for a Company

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What three ways can test marketing cause problems for a company? What are two alternatives that can be used instead of traditional test marketing?


Definitions:

Wage Rate

The amount of money workers are paid per unit of time, usually specified in terms of an hour, representing compensation for labor services.

Employment

The condition of having paid work or being engaged in a productive activity.

Marginal Revenue Product

The additional income produced by one more unit of input, such as labor or capital, in the production process.

Variable Input

An input whose quantity can be adjusted in the short run to affect the level of output in the production process.

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