Hellman's Is a Brand Name Owned by Unilever

question 126

Multiple Choice

Hellman's is a brand name owned by Unilever.It is most often recognized as a brand of mayonnaise.When Unilever introduced Hellman's honey mustard,it was an example of what type of strategy?

• A) repositioning
• B) demarketing
• C) product line extension
• D) cannibalization

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Definitions:

Sales Units

The number of units of product sold within a specific period, often used to measure sales volume and performance.

Compute Amounts

The process of calculating various financial metrics or figures, often used in accounting and finance to analyze financial statements.

FIFO

"First In, First Out," an inventory valuation method where goods first added to inventory are the first ones to be sold.

LIFO

Last-In, First-Out, an inventory valuation method where the most recently produced items are sold first.