Choice Homes,Inc

question 6

Multiple Choice

Choice Homes,Inc.built its reputation by building high-quality new homes,often at prices less than older ones.Choice Homes used mass purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners in an effort to get people out of apartments so they can experience the joy of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-earner couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods.
-Refer to Choice Homes,Inc.In a recent survey,Choice Homes's customers indicated they thought their homes were high quality,made lots of referrals to friends,and planned to buy a Choice Classic or Reflection home in the future.This customer reaction indicates that Choice Homes has achieved which of the following?

• A) brand equity
• B) superficial skills
• C) generic status
• D) brand superiority

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Definitions:

Conclusion Indicator

A word or phrase that signals the end of an argument or the summary of the main points.

Valid Deductive Argument

A logical argument where, if the premises are true, the conclusion necessarily follows, ensuring its validity.

Conclusion

The proposition in an argument that is supported on the basis of other propositions.

Definitional Premises

Statements or assertions used in arguments that provide the meaning or explanation of terms used within the argument.