Craig Had Just Received a Promotion as Product Manager for a Consumer

question 62

Multiple Choice

Craig had just received a promotion as product manager for a consumer goods manufacturer.To celebrate,he told Tracey that he was going to buy a bottle of Chateau Margeaux,an expensive red French wine,for them to share.After driving to two liquor outlets but not finding his Margeaux,Tracey suggested that they just buy a bottle of French champagne instead.But Craig insisted that they try a third store on the other side of the city.For Craig,what is Chateau Margeaux?

• A) a specialty good
• B) a homogeneous shopping good
• C) an inconvenience good
• D) a heterogeneous shopping good

---

Definitions:

Level of Intangibility

A characteristic of services describing the extent to which they cannot be seen, touched, or possessed physically, impacting how they are marketed and sold.

Advertising Agency

An Advertising Agency is a service-based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Tutoring Service

A service that provides individualized or group teaching outside of the traditional educational institutions to enhance understanding in specific subjects.

Inventory Carrying Costs

The total costs associated with holding inventory, including storage, insurance, taxes, opportunity costs, and depreciation.